As a marketing copywriter at MJBizDaily, I oversee day-to-day email operations and strategies through our automation platform, Oracle Eloqua.

My responsibilities for email marketing efforts include:

• Writing all marketing and promotional emails for every audience segment (2 – 15 emails per week)
• Creating individual templates for each email campaign following unique brand standards
• Providing creative direction for graphics related to specific promotions
• Scheduling and deploying marketing emails following strict deadlines
• Building multi-step campaigns with appropriate exclusionary logic to consider ongoing and upcoming marketing efforts in an effort to minimize content shock
• Reviewing and finalizing files and assets before launch, including segments, forms, contact lists, email groups and more
• Transitioning email automation efforts (including email content and data collection practices) to follow GDPR and CAN SPAM laws
• Answering general questions and providing hands-on training for team members in multiple departments as needed

(event) MJBizCon savings reminder and general promotions

(EVENT) Final savings deadline

(Transactional) Abandoned cart email, built with dynamic content and merge fields to deliver customized messaging

(EVENT) MJBizCon email for registered attendees to refer friends to register and save

(EVENT) MJBizCon email to attendees with reminders before the event begins

(EVENT) MJBizCon email promoting hemp and CBD resources

(REPORT) Factbook email re-engaging audience to purchase complete book

(REPORT) Factbook email announcing new hemp report

(EVENT) MJBizCon email introducing prominent speakers and conference tracks

(EVENT) MJBizCon email to conference attendees to remind friends and coworkers to register

(EVENT) MJBizCon general registration promo

(EVENT) INT’L post-show recap and promo to MJBizCon

(EVENT) INT’L post-show survey for attendees and promo to MJBizCon

(EVENT) INT’L final day recap and early promo to MJBizCon

(PRODUCT) Initial launch of MJBizConApp

(EVENT) Email announcement about room changes at convention center

(EVENT) Reminders and cross-platform promo for INT’L attendees

(EVENT) INT’L email promoting final deadline to save on registration

(REPORT) Canada Recreational Market report launch (following announcement of Canadian cannabis legalization)

(EVENT) INT’L highlight focusing on global cannabis market and diverse speaker line-up

(REPORT) Cultivation Snapshot launch

(EVENT) MJBizConNEXT reminders and checklist for attendees

(EVENT) MJBizConNEXT reminder to pre-register and general promo for conference events