MJBiz: Marketing Emails

As a marketing copywriter at MJBizDaily, I oversee day-to-day email operations and strategies through our automation platform, Oracle Eloqua.

My responsibilities for email marketing efforts include:

  • Writing all marketing and promotional emails for every audience segment (2 – 15 emails per week)
  • Creating individual templates for each email campaign following unique brand standards
  • Providing creative direction for graphics related to specific promotions
  • Scheduling and deploying marketing emails following strict deadlines
  • Building multi-step campaigns with appropriate exclusionary logic to consider ongoing and upcoming marketing efforts in an effort to minimize content shock
  • Reviewing and finalizing files and assets before launch, including segments, forms, contact lists, email groups and more
  • Transitioning email automation efforts (including email content and data collection practices) to follow GDPR and CAN SPAM laws
  • Answering general questions and providing hands-on training for team members in multiple departments as needed