I’m an experienced marketing professional specializing in content creation, marketing automation and audience growth.
I bring a diverse background in editorial and marketing content creation, with experience in digital and traditional advertising mediums.
I’ve held a range a titles, including my most recent role as Marketing Content Manager, where I strategized, planned and created of a variety of original content for clients in multiple sectors and markets across the U.S.
While my career has been represented by positions focused on content and copy, my passion has always been in analytics and engagement. I’m drawn to detail-oriented tasks, which is why I’ve often excelled in more technical projects, particularly those related to audience segmentation, funnel optimization and marketing automation.
Some of my greatest strengths still center on content creation, editorial planning and copy editing, but I’m excited by the future of marketing automation and how AI will play a role in content development and creative strategy.
I enjoy finding new ways to introduce analytics to different communication and PR styles, and am always seeking new ways to improve engagement and drive conversion. I strive to combine my creative training as a journalist and artist with a data-driven approach to digital campaigns. I believe there is a balance between creativity and rigidity, and I hope this portfolio of work reflects that in a thoughtful way.
I should also mention, as this is hard to display on a portfolio like this, that I also have extensive experience working with multi-component campaigns, particularly in Oracle Eloqua. I am comfortable developing nurture campaigns with unique landing pages and forms that use progressive profiling to qualify leads at different points in the sales funnel. I genuinely enjoy developing complex campaigns that work cross-functionally to benefit businesses looking to expand their reach and make a meaningful impact.
Greta Iverson 